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Privacy Policy

Last updated: March 2026

Who We Are

We are AI Results First, the trading name of STORMBELT LTD, a company registered in England and Wales.

  • Company number: 09090264
  • Incorporated: 17 June 2014
  • Website: airesultsfirst.com
  • Contact email: hello@airesultsfirst.com

We are an AI consultancy that helps small and medium-sized businesses implement practical AI solutions. This privacy policy explains what personal data we collect, why we collect it, and what we do with it.

What Data We Collect

We collect very little data. Here is exactly what we gather and how:

Contact form submissions

When you fill in the contact form on our website, we collect:

  • Your name
  • Your email address
  • Your message

We use this information solely to respond to your enquiry.

Website analytics

We may collect basic, anonymised analytics data about how visitors use our website, such as pages visited and general geographic location. This helps us understand which content is useful and improve our site. We do not use this data to identify individual visitors.

How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiry — when you contact us through our form, we use your name and email to reply to you.
  • To improve our website — we use anonymised analytics to understand how people use our site.
  • To provide our services — if you become a client, we use your contact details to communicate with you about the work we are doing together.

We will never sell your data. We will never share your personal information with third parties for marketing purposes.

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases under Article 6:

  • Consent (Article 6(1)(a)) — when you submit our contact form, you consent to us processing your data to respond to your enquiry.
  • Legitimate interests (Article 6(1)(f)) — we have a legitimate interest in understanding how our website is used so we can improve it. We ensure this does not override your rights or freedoms.
  • Contract (Article 6(1)(b)) — if you become a client, we process your data as necessary to perform our contract with you.

Where Your Data Is Stored

Contact form submissions are stored in Amazon Web Services (AWS) DynamoDB, hosted in the eu-west-2 (London) region. This means your data stays within the United Kingdom.

AWS provides enterprise-grade security, including encryption at rest and in transit. You can read more about AWS's security practices at aws.amazon.com/security.

How Long We Keep Your Data

We keep contact form submissions for up to 24 months from the date of your last communication with us. After that, we securely delete them.

If you become a client, we retain your data for the duration of our working relationship and for up to 6 years afterwards to comply with legal and accounting obligations.

You can ask us to delete your data at any time by emailing hello@airesultsfirst.com.

Third-Party Services

Our website uses a small number of third-party services. Here is what they are and why we use them:

  • Amazon Web Services (AWS) — stores contact form data in the London (eu-west-2) region. AWS Privacy Policy

We do not use any advertising networks, tracking pixels, or social media trackers on our website.

Cookies

Our website uses minimal cookies. Here is what you need to know:

  • Essential cookies — these are strictly necessary for the website to function correctly. They do not track you.
  • Analytics cookies — if we use analytics, these cookies help us understand how visitors interact with our site. They collect anonymised data and do not personally identify you.

We do not use any advertising or marketing cookies. You can control cookies through your browser settings at any time.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of access — you can ask us for a copy of the personal data we hold about you.
  • Right to rectification — if any data we hold is inaccurate or incomplete, you can ask us to correct it.
  • Right to erasure — you can ask us to delete your personal data. We will do so unless we have a legal obligation to keep it.
  • Right to restrict processing — you can ask us to limit how we use your data.
  • Right to data portability — you can ask us to provide your data in a structured, commonly used format.
  • Right to object — you can object to us processing your data where we rely on legitimate interests.
  • Right to withdraw consent — where we process your data based on consent, you can withdraw that consent at any time.

To exercise any of these rights, email us at hello@airesultsfirst.com. We will respond within 30 days.

Data Protection Contact

For any questions or concerns about how we handle your personal data, please contact us:

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

  • Website: ico.org.uk
  • Telephone: 0303 123 1113
  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the chance to address your concerns before you contact the ICO, so please reach out to us first.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

Have a question about your data?

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